Thursday, January 19, 2006

 

Is Apple Trying to Fool You? Don't Be Silly



The Consumer Electronics Stock Blog (CESB) is currently entertaining a discussion about whether or not Apple CFO Peter Oppenheimer was being overly - or even deliberately - conservative in lowering its revenue and profit guidance for the upcoming Q2 of FY 2006, after a gangbusters report on Q1.

Cheap attention-grabber headlines like TheStreet.com's No Shine on Apple have been typical of the response to Oppenheimer's Q2 guidance.

So CESB wonders if Oppenheimer was just being coy, or if there really are reasons behind Apple's lowered expectations. Quoting an exchange between Oppenheimer and an analyst from Wednesday's Apple conference call, CESB criticizes Oppie for being evasive and not answering the question - an accusation that does little except pile more foolishness on TheStreet.com et al's snarky gloom-and-dooming.

The question remains, is Apple being conservative? And the answer is, absolutely - anything else wouldn't be prudent.

But I don't think Apple is being unduly conservative. Oppenheimer cites multiple reasons for the new guidance. And it's true that analysts already had factored some of them in - Q1 was a week longer than Q2 will be, and is always better than Q2 for seasonal reasons, for example.

But here's what analysts didn't necessarily already know, or at least what they weren't already sure about:

And what all this means is:

Now, it's certainly possible that this week's lowered expectations are all part of a new practice Apple has gradually eased into since it started recovering from the dot-com bust thanks to the iPod - namely, Apple has been beating the street's estimates by noticeable, but not suspiciously large, margins for almost every quarter in the last couple of years. So it could be that Apple has taken to publicly predicting earnings at the very low end of its actual, internal estimates (instead of predicting something that might be closer to the middle of its internal estimates).

But beyond that, there's no evidence that Apple is doing anything shady here, that it's being any more conservative than normal, or that it's engaging in any kind of intentional low-balling.

It seems more likely that Apple is just smarter about its own business than everyone else.

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