Monday, January 23, 2006
This Just in: The Register® Really Annoying
Yes, yes, I know, it comes as a shock that Tony Smith's site, with its generic-yet-trademarked name, snarky headlines, and constant talk of "boffins" and "punters," could possibly get under an unsuspecting reader's skin. But so it is.
Today's faux-sensational lead is "Google crushes Apple in battle of the brands". You see, an annual survey of the top global brands revealed that in Apple and Google's ongoing battle for brand supremacy, Google came out on top this year. In 2001, Apple was number one and Goole was fourth. In '02 and '03, Google took first with Apple second, while in '04 they switched places, with Apple retaking the lead.
This year, however, Google took the crown back, garnering number-one votes from fully 40% of respondents. Apple, as The Register® headline indicates, got totally crushed, earning a paltry 38% of the vote. That's right, Apple lost by two percentage points - clearly a total drubbing by the Google juggernaut.
Never mind that 40-to-38 is within the margin of error of the survey (whose sample size was a little over 2,500). And never mind that the third place winner, Skype, really was crushed at only 14 percent.
Never mind all of that. The Register®'s gotta get those click-throughs to earn its bling. So sure, Apple got crushed. Whatever you say, Tony.
Today's faux-sensational lead is "Google crushes Apple in battle of the brands". You see, an annual survey of the top global brands revealed that in Apple and Google's ongoing battle for brand supremacy, Google came out on top this year. In 2001, Apple was number one and Goole was fourth. In '02 and '03, Google took first with Apple second, while in '04 they switched places, with Apple retaking the lead.
This year, however, Google took the crown back, garnering number-one votes from fully 40% of respondents. Apple, as The Register® headline indicates, got totally crushed, earning a paltry 38% of the vote. That's right, Apple lost by two percentage points - clearly a total drubbing by the Google juggernaut.
Never mind that 40-to-38 is within the margin of error of the survey (whose sample size was a little over 2,500). And never mind that the third place winner, Skype, really was crushed at only 14 percent.
Never mind all of that. The Register®'s gotta get those click-throughs to earn its bling. So sure, Apple got crushed. Whatever you say, Tony.
